King Sport & Style

The new King Sport & Style store in Ascoli Piceno houses two worlds: sport and style.

The concept design speaks to dynamic people, always active: the distinction between free time, work and sport is not clear, but the different activities coexist, just like the different types of clothing in the store to satisfy all needs.

The new King Sport & Style comes to life in a loft-atelier-gym adapted to the sales space, which contains elements of an urban and contemporary home.

Different materials have been used: wood with different finishes, iron, wire mesh and polycarbonate. On the main colors of white, black and wood emerge through some details the yellow, distinctive color of the King Sport & Style brand.