Simon’s
category /
Retail
location /
Miami
Simon's store in Miami shows the innovative technological solutions of Effebi's executive and productive processes.
A luxury sports store, where design declines in a universe of materials, colors and specific workings.
3D volumes, both suspended and freestanding, angular and perforated walls
lead to the exploration of sales spaces.
Effebi has studied the concept in collaboration with Studio_A + D, offering a 360 ° service.
According to the customer's needs each area of the store has been studied to be very recognizable: different furnishings have been developed for each product area.
The men's and kid's areas are total white spaces, with perforated metal sheet. The woman's area is white with gold back panels. An area featuring anthracite grey wood and glossy folded brass color plate was, instead, the choice for Michael Jordan's brand: here are shown the sports shoes that have made the brand's history.
The glass becomes self-supporting in the central exhibitor dedicated to footwear thanks to technical solutions specifically designed to meet the client's aesthetic and display needs.
A white corrugated metal sheet covers the entire top of the walls to emphasize the heights of the spaces and give the store even more brightness.
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