Mirdif City Center - Dubai
Massimo Iosa Ghini
The aim of Kiko concept is to lend the shops an attractive image and to provide shoppers a friendly relation with the environment as well as with the product. The result is a warm and welcoming space, with colors that match the corporate look without clashing with the rich variety of products. Particular attention is paid to the shop window, as it becomes a way to communicate with the surroundings through graphic designs and multimedia technology.
The careful placing of displays, choice of materials and lighting ensure an open and flexible interior, able to welcome the public with an easy flow of traffic. The soft profile of the self-standing recalls the corporate logo “K”. The graded showcase provides a complete and immediate view of all samples on show which customers may try on in front of mirrors or in a special arranged make-up area. Concept by Architect Massimo Iosa Ghini.
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