![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_02.jpg)
Globo
category /
Department store
location /
Pogliano Milanese
The new concept brand was presented in the new Globo Department Store in Pogliano Milanese.
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_01.jpg)
The idea of the new format comes from the particular Globo retail formula, with large points of sale: the store looks like a large covered market where customers can find a wide range of products for all the members of the family.
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_03.jpg)
A contemporary “urban” space was designed in support of the retail strategy, recalling the atmospheres of a contemporary covered market, which location could be a suggestive post-industrial area of a contemporary metropolis.
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_04.jpg)
Typical urban materials, such as cement and metal, luminous industrial elements and a coherent graphic language empathise the character of an environment that is both metropolitan and international, where suspended luminous structures make the departments easily recognisable.
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_05.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_06.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_07.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_08.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_09.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_11.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_14.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_15.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_17.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_18.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_19.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_20.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_25.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_27.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/Globo-PM_29.jpg)
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