![](https://effebispa.it/wp-content/uploads/2017/02/2-IMG_7706-1.jpg)
OVS Showroom
category /
Retail
location /
Milan
OVS is opening its new showroom in Via Giulini, on the occasion of the presentation of the Autumn- Winter 2016 Collections.
![](https://effebispa.it/wp-content/uploads/2017/02/3-IMG_7705.jpg)
The new showroom, which Interior Design was created by Vincenzo De Cotiis of Vincenzo De Cotiis Architects Studio of Milano, was designed to represent a contemporary space that blends past and present, by intertwining suggestive cross-contaminations.
![](https://effebispa.it/wp-content/uploads/2017/02/4-IMG_7701.jpg)
The old ceilings with their plaster ornamentation and wood panel structure were carefully renovated and showcased by using indirect lighting, giving the rooms a feeling of airiness; the architectural shapes also convey an overall sense of lightness.
![](https://effebispa.it/wp-content/uploads/2017/02/5-IMG_7699.jpg)
Going through the Men, Women and Children sections is punctuated by the presence of mirror-coated portals that make the space look bigger and maximize natural light. Fittings with geometric and dynamic lines complete the store layout.
![](https://effebispa.it/wp-content/uploads/2017/02/6-IMG_7700.jpg)
Effebi spa produced and installed all the fittings of the showroom, offices and reception area, using several materials: lacquered wood, glossy steel, coloured steel sheets, rear-lacquered glass, fabrics, onyx and mirrored panels.
![](https://effebispa.it/wp-content/uploads/2017/02/7-IMG_7212.jpg)
![](https://effebispa.it/wp-content/uploads/2017/02/8-IMG_7216.jpg)
The store, which gave the brand a new impulse and renewed the style, overlooks Via Dante and is located on the 2nd floor of a building dating back to the end of the 19th century.
![](https://effebispa.it/wp-content/uploads/2017/02/9-IMG_7200.jpg)
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