KING
category /
Retail
location /
Genoa - Waterfront Mall
2026
KING has opened its first store in Liguria at the Waterfront Mall in Genoa, with over 700 sqm dedicated to fashion, sports and lifestyle.
For the new store, Effebi Spa produced the bespoke furnishings, helping create an environment that reflects the brand’s identity.
The project adds to Effebi’s experience in retail and bespoke furnishings for stores and retail chains.
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