![](https://effebispa.it/wp-content/uploads/2017/11/1-FOTO-RAPPRES.-YAN_ONE-7045-edit_web.jpg)
Yan & One
category /
Retail
location /
Casablanca
architect /
Chafik Gasmi
A new brand, a new concept, a new player in cosmetics & beauty: Yan&One!
An ambitious project. A challenge. A great result, unique and innovative.
The world's first “beauty smartstore” has just opened inside the Casablanca's Marocco Mall, a space of 3.500 square meters signed by the prestigious archistar Chafik Gasmi (Chafik Studio).
Effebi spa has had the pleasure to support the project since the beginning: from early designs to prototypes, from production to final installation. We took care of every detail, meeting the Studio & client needs with ideas, proposals, flexibility and solutions.
This project has given us the opportunity to enhance our Made in Italy quality and features which identifies us: expertise, attention for details, craftsmanship approach and industrial precision.
This is our style. This is Effebi spa.
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7040-edit_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7125_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7139_web-1-888x1240.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7151-edit_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7165_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7189-edit_web-1.jpg)
All the shelfs' frontal components are inclinable in order to cater for all tastes and for any product. Each shelf is equipped with a system of variable led lights to get a wide and complete lighting of the products.
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7197_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7198-edit_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7203-edit_web-1.jpg)
A detail of our scenographic structure: 3 metres diameter and 400 kg weight to show 360 pairs of babouches, the typical Moroccan slippers. It is specifically designed to display the babouches through a turnable mechanism so that the shop assistant can easily pick up and put back the shoes.
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7254_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7285_web-1.jpg)
All the furniture Yan&One is opaque black and copper. This tone of copper has been specifically studied by Effebi. The 47 double sided walls have really been a stimulating challenge: different measure modules, all interchangeable and dismountable in different positions. Each composition is unique and has been projected singularly.
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7288-2_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7339_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7358_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7365-edit_web-1.jpg)
![](https://effebispa.it/wp-content/uploads/2017/11/EFFEBI-YAN_ONE-7415_web-1.jpg)
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