The Effebi stand created for Euroshop is a kind of wrapping that both encloses and shows its content: a synthesis of the skill with which the company designs and produces concepts, dealing with constructive solutions and rich, complex materials to work with. The main external wall, made up of 70 white ribs, recreates the metaphoric image of the rib cage that gives breath and an outside view of the beauty and originality of the surrounding, involving space, designed to surprise and amaze.

The materials used and the finishes, such as burnished brass, perforated sheet metal, white iron, are powerful, daring and at the same time fashionable and elegant. A space that communicates:three red ribs inspired by the basic logo, receive and accompany the visitor inside the Effebi world, where an interactive touchscreen table and an inspiring animated LED wall allow complete immersion in the emotional, evocative atmosphere created for a perfect Effebi experience.